People like to get rewarded, but far too often people want to get rewarded without putting in the effort. Ministers want a great ministry without putting in the work to bring people in. People want to get rich quick without having to work at it. Too often people want to receive rewards for things that they made no effort in doing. They want to reap the harvest without planting the crop. They want to go to heaven without allowing God to change their lives.
You only get what you give. You will not get the harvest if you do not take the initiative to sow the seed.
Are you seeking the reward or are you seeking the rewarder?