Be doers of the word, not hearers only
So how then are we good soil? Jesus tells the story of the man who built his house on the rock, for when the rain came the house was not washed away. On the contrary, the man who built his house upon the sand saw his house crumble when the rain came. He goes on to instruct those who are listening that a person who listens to the word and applies it to their lives is like the man who built his house upon the rock, but the person who does not listen and apply the word is like the person who built the house up on the sand.
The way that a person can truly accept the word of God, is to listen and obey, namely, taking in the word of God and letting it change their hearts.
When was the last time the word changed your heart?